About us

Who we are

Greenland is the only grocery shop nearby that offers high-quality products at a price that doesn't cost the earth.


Catering for refined palettes whilst alleviating concerns about keeping a healthy lifestyle, Greenland is the one grocery shop that promises accountability. That’s because only Greenland explains and educates its users about the food they eat: from full explanations of where we source our animal products to compatibility with fitness apps so that customers can enjoy our eat-in or takeaway food while keeping to their nutrition plan.


Our goal is to keep food and nutrition enthusiasts feeling fully informed and satisfied having chosen the right place to nourish themselves in a conscious and healthy manner.


Greenland offers the best quality products and a serene space where people can enjoy a coffee, glass of wine or a spot of lunch before or after doing their groceries

Our Founders


Ben Baraki

Ben Baraki has extensive experience in real estate investment, finance, off market development projects, portfolio and asset management across all commercial sectors.


Currently working as a senior Commercial Real Estate investment advisor and asset manager with London Oxford group, a wealth management fund based in Bank.

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Christopher Mcken

A health and fitness enthusiast, personal trainer and martial arts instructor, Christopher is a keen chef and amateur nutritionist. Understanding the wants and needs of health-conscious foodies,


Christopher has extensive experience constructing diet plans and preparing food that has to balance both nutritional and calorific requirements with taste and sensory enjoyment. 

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Harry Boglione

Harry Boglione is a businessman and farmer who hails from London.


Harry started his own family-run organic farm called Haye Farm. 

Haye Farm is a mixed organic farm producing a wide variety of products located in Devon.


Free Range Poultry Farm

Haye Farm

A family run business producing a wide variety of products including vegetables, fruits, meats, dairy and eggs.

Haye farm embodies the values that Greenland promotes: producing slow food with high welfare standards and of an impeccable quality; acting as a bespoke supplier of high end artisanal produce to prestigious restaurants and food establishments across the country. Haye farm is also the sister business of his family’s award winning restaurant “petersham nurseries” with a location in Richmond and three establishments in Covent Garden.   With over a decade of experience in farming, produce supply and the london restaurant business, Harry contributes a a wealth of pertinent experience and connections to the team.